Our vision and values

Our vision

Our vision is that everyone deserves a quality home that gives them the chance to live a better life.

We believe that homes matter to everyone – our mission is to combine our social purpose and commercial drive to create homes and neighbourhoods everyone can be proud of.

As a regulated charitable housing association, we reinvest all the money we make into new and existing homes, creating successful communities and providing services for our residents.

This makes us one of the UK’s most successful independent social businesses.


Our values

We firmly believe that our values should sit at the foundation of everything we do.


We care about the happiness and wellbeing of our customers and our employees.


We approach everything with energy, drive, determination and enthusiasm.


We draw strength from our differences and work collaboratively.


We own problems and deliver effective, lasting solutions.


We measure what we do by the difference we make.

LQ Future Shape Corporate Strategy 202126
L&Q Behavioural Framework